Each piece interprets its subject through visual metaphor — a maze for complex strategy, a deconstructed bill for PPC spend, a chalk outline for a discontinued program. The system runs on four rules: grid fragmentation, data-as-texture, controlled color, and conceptual narrative. I built the system manuals, directed the design team executing within it, and scaled it across every major platform. Flexible enough to cover any topic, consistent enough to be unmistakably one voice.