Art direction, conceptual illustration, and publication design for a mental healthcare company focused on culturally responsive therapy and breaking down invisible barriers to care.
Year
2023
Work
Hurdle Health
Website
hurdle.health
Approach
Visual work rooted in the subject matter it serves. Conceptual illustrations interpret the emotional weight of race-based trauma, cultural identity, and access to mental healthcare without reducing them to stock imagery or safe abstractions. The publication was designed to support funding proposals. Campaign assets for the MLK Spirit of Service Awards extended the brand across a flexible color system.
Outcome
Publication used in funding proposals. Campaign system applied across brand communications and event partnerships
