Developed the ZFOX ticker mark, glitch-based visual system, and all launch assets — from the Times Square billboard to social, merch, and digital.
Year
2022
Work
ZeroFox
Website
zerofox.com
Approach
A cyberpunk-inspired visual system built around the ZFOX ticker symbol. The glitch aesthetic maps directly to what the company does — cybersecurity, data interception, digital threat detection. Every asset, from the wordmark exploration to the Nasdaq tower to the team merch, runs on the same fragmented visual language.
Outcome
Campaign identity used across the Nasdaq IPO launch — Times Square billboard, company-wide merch, social campaign, and launch video.
